In "Confessions of an Online Hustler," Matt Forney lays out a systematic plan for starting a blog with the goal of making money. The book is is honest, to-the-point, and irreverent. In other words, it represents everything I've come to appreciate in a manosphere-borne publication and Matt's writing in particular.
The book has hundreds of well-organized tips for creating, maintaining, and optimizing writing on the internet. Forney provides general principles and specific resources for hosting, anonymity, posting practices, advertising, visual structure, and many other aspects of operating a blog. The information in "Confessions Of An Online Hustler" is probably accessible in piecemeal form across the far corners of the internet, but for 8 measly dollars you can spare yourself hours of scouring terrible About.com snippets and jumpstart your venture with a dose of concentrated wisdom from a guy who has been there.
I should be clear that the book does not promote a get-rich-quick mentality. Matt is honest about the amount of work required to turn a profit and upfront about his past failures. If anything, he is overly cautious that the time and effort necessary to create a thriving online presence rarely ends up being cost-effective as a moneymaking tool. If you decide to start writing online, however, Forney arms you with the knowledge necessary to optimize your strategy and give your blog the best chance of success.
The book is still useful if you're not looking to monetize your writing, since it contains several useful tips about building a readership and getting exposure within your chosen niche. It is a cheap and illuminating read that will, at the very least, give you an appreciation for how hard your favorite content-providers work to bring their writing to your eyes. I wish I'd been able to draw on Matt's years of experience three months ago before starting Man Ex Machina.
Click here to buy Confessions of an Online Hustler